Knowing Google Search Engine and How To Rangking in SERP

Google has a market share of about 90 percent of the undisputed traffic supplier for German and Europe websites. If you want to make a successful search engine optimization, search engine optimization for Google must make.

Google uses in its ranking intensively on the link (Link Popularity). This means that counts how many other sites link to your page (left). This includes links from important sites – ie sites that are in turn linked to the often – more than from smaller, unknown sites.

Of course, Google can only include links to pages that Google has stored in its index. You have to wait until the pages that link to your site end up in the database of Google. A boost to your ranking on Google brings a matching entry to various web directories like the Open Directory Project (ODP).

PageRank

The link popularity is Google PageRank and given as measured on a scale of zero to ten. Ten in this case constitutes the best value and is as achieved by the international Google homepage.

The PageRank is not stated explicitly in the results with, but you may find it quite easy if you have installed the Google Toolbar. This extension is available for Internet Explorer and Firefox, and displays a bar in the browser, is displayed on the page for the currently visited the PageRank value as a green bar. If you move your mouse over this bar, the value is also displayed directly. Be sure to install the toolbar that you install the advanced features that otherwise may not be the PageRank value can be specified.

How does Google calculate these ominous PageRank? Try to get by on a few very simple rules that will fit in most normal cases:

Has the Top-rated site that links to your site, a PageRank of X, we get a PageRank of your page X-1. Example: You have a link from a page with PageRank 7, so should your site a PageRank of 6. Please note that this is only a rough rule of thumb, however, you often have.

Among the pages on your site, get a link from outside “inherit” some of the PageRank of your website. This, in turn, find a few very simple rules:

  1. Does your home page a PageRank of X, then have pages
  2. At the top level … a PageRank of X-1.
  3. In a directory … a PageRank of X-2 if you have a link from the homepage. A link is on the home page for the above stated rule a PageRank of X-1.

A reduced one by one … PageRank, the more deeply they are hidden in directories.

This makes it a little easier, one example of this. You have a website (www.website.de), whose website a PageRank of five. A site such as www.website.de / irgendwas.htm then receives a PageRank of four, if there is a link from the homepage there are.

The PageRank value is independent of what a user has searched the search engine. However, in order to include the search term, Google rated one side better, if present in many on the left side facing the search term.

Now you as a webmaster only limited influence on how other sites describe a link to your website. Ideally, if the most important keyword in the domain is already included. Because most of the link description is simply used the name of the site, the result as derived from the domain.

What can I do now specifically for Google optimization?

Create a website with a lot of good content and spread the word (webmasters) assume that you have a good website and ask for a link. Of course, you also set equal to a link to the other (good) websites. Over time, increases your link popularity so expressed, as PageRank.

Find pages that link to pages that are similar to your, in these pages, you should come with a request for a link well to listen.

This is a great way to relatively quickly get some links. Take advantage of the internal linking, which means your navigation. Also in the internal links should each have a matching link text, because Google also assesses the internal linking. Instead of a link with more … call, you should call him to the principal term of the linked page.

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